As we press on towards a no kill shelter future, many animal organizations feel the strain of continually finding donors. With costs of animal care to medical expenses rising, the need for bigger and more frequent donations is a constant battle. The donor/funds shortage problem is not something that is just an American problem though. It is world wide. This wonderful article from Scotland, highlights how Choosing to be Great instead of Big can be the answer to steady income. The article’s quote
brings us back to the old school values.
It is amazing how developing simple business practices can increase donations. Each one of these 5 old school values can be covered with a business plan approach. Ask yourself “Is it time to start treating your rescue like a business and create a business plan?”