Whether raising money or finding forever homes for fosters, I see 1 problem that Animal rescues need help with. They need help find people that are different than the people they already know. They need to expand into the realm of unknown influencers of the web. They need to be always cultivating the new contacts. But what is the system?
Here are 17 ways to get past just friends and family. 17 Ways Marketers can Leverage Facebook Graph Search Now the goal here is to find people you do not know and target their interests. So use the search bar like below:
With this type of search you can type anything in the search bar, geographic locations plus some interests tied to your rescue … or needing fosters for certain breeds… Get creative, reach new people. You can take the people you find and put them in a group. Then when you are ready to target your posts using ads on Facebook take a look at this reference Facebook Organic Post Targeting. There are 7 free tools that you can use to help keep your posts take flight free-facebook-tools-marketers-should-consider.
Now finding twitter people that are not on your radar is just the same. Use the search bar and put in the places or terms your are looking for just like with Facebook. Remember you have already found the people you know will adopt or donate, now you need to pass on the next level — People you do not know. It just doesn’t “happen” you have to work at it. Here is a great article of some great ideas that can help Improve your twitter marketing results.
This search and building lists takes work. But when you have a crisis, or are on a donation campaign, your lists will be ready to go.
Pawscause 