Can your rescue take a crisis and turn it into a fundraising opportunity?
Yes it can, but it takes some strategic planning. Your goal is to present your crisis to more people than just your friends and family. This is harder than it sounds. Try using the steps below.
1. Monitor the conversation when a crisis hits. Can you control the conversation when a crisis hits? Yes you can. The goal is to stay ahead of the conversation. Below is a system that does just that. 
For more information on these 4 steps, visit http://wearesocial.net
2. Control the conversation. Once you have an information tracking system in place, you need to control the information and how you present your side of the story. This resource will help you do just that. The 5 Step Guide To Using Social Media in Crisis Management
3. Use the information in your crowdfunding efforts. Now for the big question, can you take this information and use it your crowdfunding efforts? Yes you can. These are the organizational numbers and communication backbone to get your crowdfunding efforts past your family and friends. The Future of Fundraising explains how fundraising is changing with the social media times. There are many fundraising sites that can get the job done as you can see in e-fundraising-methods. However what I see most for Animal Rescue and Crisis for Animal Causes is GoFundMe. Here are 11 steps to help you set up the perfect Crowdsourcing campaign.
4. Get the information past the friends and family layer. But what do you do when you have no more people to send out your great campaign to? You use some great social media tools to find your next layer of people. First Facebook has some great ways to segment who your posts go to. This is very handy when finding new people. Grow Your Facebook Fans Without a Budget is an excellent way to find people to get past just friends and family for Crowdfunding during a crisis. Facebook Targeted Posts is another perfect resource.
But let’s not cut out Twitter. Improve Your Twitter Marketing Results shows you how to segment who gets a new twitter post from you. But there is more, Hashtagify.me can show you additional influencers that may add you GoFundMe campaign to their Twitter feed. Due to their influence they may actually swing you a few dollars.
So to get past the friends and family line in a GoFundMe crisis, try the steps above. Use Social Media Crisis Communication and Seek out new levels of people to send your fundraising campaign too.
Pawscause 